Creating Desired Futures - How Design Thinking Innovates Business

Forthcoming May 2010

Today’s society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today’s companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world’s current need for innovative strategies. In twenty-four essays by designers, architects, and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess, and solve problems for companies. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject "Design Thinking."

Authors: Jamshid Gharajedaghi, Fred Collopy, Greg Van Alstyne, Arnab Chatterjee, Alejandro Gutierrez, John Thackara, Wolfgang Schwaiger, Michael Shamiyeh, John Thackara, Robert Bauer, Kamil Michlewski, Sonja Zillner, Gerald Fliegel, Albin Kälin, Ilya Prokopoff, Simonetta Carbonaro, Markus Miessen, David Griesbach, Adam Kahane, Simon Grand, Heather Fraser, Jeanne Liedtka, Thomas Duschlbauer, Michael Braungart, Fred Dust, William McDonough, Andrew Bollinger, Christian Votava, Richard Boland.